Our Portfolio
StyledWell King Street/West Ashley
HB Digital helped build StyledWell into a more recognizable, experience-driven Charleston brand—not just a place to shop. We handled the creative direction and social strategy behind the brand, including content shoots, Reels and TikToks, lifestyle content, copywriting, consistent social media management, and collaborations with local brands and creators. We also helped plan, promote, and cover influencer and in-store events, supporting StyledWell as it grew from its West Ashley location to opening its second location on King Street in downtown Charleston.
Client
Styledwell King Street & West Ashley
Year
2025-2026
Smashley’s Burger Bar/ Victor’s Lab
HB Digital Marketing had the opportunity to support Victor’s Lab through an exciting chapter of growth, from an established local food truck to the launch of Smashley’s Burger Bar, a brick-and-mortar restaurant in North Charleston.
Through social media management, content creation, brand awareness campaigns, and promotional marketing, we helped build excitement around the transition while maintaining the loyal customer base Victor’s Lab had established.
Our marketing efforts focused on showcasing the brand’s personality, promoting its menu, generating excitement for the restaurant opening, and introducing Smashley’s Burger Bar to the greater Charleston community.
This project highlights HB Digital Marketing’s ability to support businesses through growth, expansion, and new opportunities while keeping their brand identity and community connections at the forefront..
Henderson Motorsports
HB Digital Marketing partnered with Henderson Motorsports, a NASCAR Craftsman Truck Series team, to provide race-day content creation, digital media coverage, and brand promotion on a national motorsports stage.
Our work included behind-the-scenes content, driver interviews, pit road coverage, social media storytelling, and race-weekend recaps. From Daytona International Speedway to North Wilkesboro Speedway, we helped capture the excitement of NASCAR while showcasing the team, its drivers, and sponsors.
Our marketing efforts focused on increasing digital visibility, strengthening fan engagement, highlighting sponsor partnerships, and creating content that connected audiences with the personalities and experiences behind the team.
This partnership showcases HB Digital Marketing’s ability to take brand storytelling beyond traditional marketing, delivering engaging content in fast-paced, high-profile environments while creating valuable exposure opportunities for sponsors.
Coastal Beauty Aesthetics
HB Digital Marketing partnered with Coastal Beauty Aesthetics to strengthen its digital presence, elevate brand awareness, and connect with potential clients throughout the Charleston market.
Our work focused on creative content development, strategic social media marketing, and showcasing the brand's aesthetic services, expertise, and commitment to helping clients look and feel their best.
Through a combination of brand storytelling, engaging digital content, and audience-focused marketing, we worked to establish a recognizable online presence while building trust and encouraging meaningful connections with prospective clients.
This partnership highlights HB Digital Marketing's experience in the beauty and aesthetics industry, creating marketing strategies that balance luxury, authenticity, and long-term brand growth.